We help international companies enter African markets with local knowledge, verified partners, and hands-on execution support.
Our Practice
From initial assessment to on-ground execution, we guide you through the complexities of entering African markets.
Understand the opportunity landscape, regulatory environment, and realistic pathways before committing capital.
Learn more →Identify and shortlist potential distributors, buyers, and strategic partners through our institutional networks.
Learn more →Verify potential partners with credibility assessments, commercial fit review, and risk evaluation.
Learn more →Coordinate productive first visits with structured agendas, key introductions, and local logistics.
Learn more →Ongoing strategic counsel as you establish and scale your operations across the continent.
Learn more →Energy, infrastructure, healthcare, FMCG, technology — our institutional relationships span every major industry.
Learn more →Markets
We operate from within the markets we advise on — with institutional relationships built over years, not months.
Lagos & Abuja
Massive consumer market, growing middle class, strategic gateway to West Africa. Complex regulatory environment that requires experienced local guidance.
Accra
Stable democracy, business-friendly reforms, AfCFTA headquarters. Increasingly popular entry point for companies testing the West African market.
Expanding to: Kenya · South Africa · Senegal · Ethiopia
Our Process
We assess your goals, target market, product fit, and entry readiness through an in-depth consultation.
We develop a market-entry roadmap with realistic timelines, risk assessment, and recommended approach.
Partner identification, due diligence, introductions, visit coordination, and commercial facilitation.
Retained advisory as you establish operations, navigate challenges, and scale your presence.
The Afrosum Difference
We are present in the markets we advise on. Our institutional relationships across government and private sector — built over years of operation — give our clients access that no amount of desktop research can replicate.
About our firm
We operate from within the markets — Istanbul, Lagos, Accra. Not from a desk abroad.
Deep relationships across government and private sectors built through years of sustained engagement.
Energy, infrastructure, FMCG, healthcare, technology — our networks open doors across all industries.
We run international businesses. We understand execution, compliance, and operational reality.
We build digital platforms and systems when your expansion requires technology capability.
No guaranteed deals. Clear risk assessment. Realistic timelines. Honest commercial guidance.
Tell us about your goals. We will assess the opportunity and suggest realistic, actionable next steps.