Your on-ground partner for doing business in Africa.
We help international companies enter African markets with local knowledge, verified partners, and hands-on execution support.
Our Practice
Structured advisory for every stage of your Africa expansion
From initial assessment to on-ground execution, we guide you through the complexities of entering African markets.
Market Entry Strategy
Understand the opportunity landscape, regulatory environment, and realistic pathways before committing capital.
Learn more →Partner Identification
Identify and shortlist potential distributors, buyers, and strategic partners through our institutional networks.
Learn more →Due Diligence & Validation
Verify potential partners with credibility assessments, commercial fit review, and risk evaluation.
Learn more →In-Market Visits
Coordinate productive first visits with structured agendas, key introductions, and local logistics.
Learn more →Retained Advisory
Ongoing strategic counsel as you establish and scale your operations across the continent.
Learn more →Cross-Sector Reach
Energy, infrastructure, healthcare, FMCG, technology — our institutional relationships span every major industry.
Learn more →Markets
Deep focus on high-potential economies
We operate from within the markets we advise on — with institutional relationships built over years, not months.
Nigeria
Lagos & Abuja
Massive consumer market, growing middle class, strategic gateway to West Africa. Complex regulatory environment that requires experienced local guidance.
Ghana
Accra
Stable democracy, business-friendly reforms, AfCFTA headquarters. Increasingly popular entry point for companies testing the West African market.
Expanding to: Kenya · South Africa · Senegal · Ethiopia
Our Process
A structured path from inquiry to execution
Discovery
We assess your goals, target market, product fit, and entry readiness through an in-depth consultation.
Strategy
We develop a market-entry roadmap with realistic timelines, risk assessment, and recommended approach.
Execution
Partner identification, due diligence, introductions, visit coordination, and commercial facilitation.
Growth
Retained advisory as you establish operations, navigate challenges, and scale your presence.
The Afrosum Difference
We are not another consultancy delivering reports from abroad.
We are present in the markets we advise on. Our institutional relationships across government and private sector — built over years of operation — give our clients access that no amount of desktop research can replicate.
About our firm
On-Ground Presence
We operate from within the markets — Istanbul, Lagos, Accra. Not from a desk abroad.
Institutional Access
Deep relationships across government and private sectors built through years of sustained engagement.
Cross-Sector Capability
Energy, infrastructure, FMCG, healthcare, technology — our networks open doors across all industries.
Operator Mindset
We run international businesses. We understand execution, compliance, and operational reality.
Technology Infrastructure
We build digital platforms and systems when your expansion requires technology capability.
Transparent Advisory
No guaranteed deals. Clear risk assessment. Realistic timelines. Honest commercial guidance.
Ready to explore Africa?
Tell us about your goals. We will assess the opportunity and suggest realistic, actionable next steps.